In an age where every wallet move is tracked and scrutinised on social media, fragments of the truth often masquerade as the full story. Market makers - essential architects of liquidity - have become easy targets of online suspicion. In recent years, this scepticism has intensified as bad actors blur the line between manipulation and market maintenance, perpetuating a (seemingly) endless cycle of mistrust and misinformation. This panel will examine the new transparency standards needed to restore trust between professional liquidity providers, exchanges, and communities. It will also unpack why market makers are so often misunderstood, and pose a deeper question: how have public narratives around “predatory” behavior reshaped the way retail investors perceive the very participants keeping markets functional?